Real estate signs are an important part of the sign industry. Even in times of difficult economic status, real estate signs have to be purchased in order to help advertise. Making choices about your signs are not always simple. You don’t always know what materials to choose or what type of sign will give the best impression. We are here to help try and clear up some of the questions.
How do I know what material to choose for my real estate sign?
Two of the most popular real estate sign materials are Coroplast and Aluminum. Coroplast is a corrugated plastic and Aluminum is, of course, a lightweight metal material. There are also several other less popular choices. They include Masonite, polyethylene plastic, PVC plastic and Scooter board (a synthetic waterproof board).
The other materials we’ve listed have no greater product or economical advantage over the more common materials of aluminum and Coroplast. However that decision is still not necessarily a simple one. Some sign companies have been pricing the aluminum and Coroplast signs in a way that gives an invalid impression of the value.
Are you being given a false impression in the value of your real estate signs?
There are certainly sign shops that are selling the Coroplast for sale signs for a very low price, and as a consequence the aluminum signs seem to be extremely expensive. This is an unfair impression for the consumer. In reality the cost difference between a Coroplast sign and an aluminum sign is negligible. By making such a price difference they are devaluing the Coroplast sign and making some feel as though aluminum metal signs are out of reach of a small business.
You might be wondering how these two signs can be similar in price if one is plastic and one is metal? The truth is that material is the only variable in the price. The process to produce the coroplast real estate sign and the aluminum one is exactly the same, just as the amount of materials used is the same. There is also a relatively small price difference in the materials. Even with the current state of the economy aluminum has not raised significantly in price. Now that you know this you can start choosing which is the real value for your new real estate sign.
Choosing the real value for your real estate sign
When you are ordering a real estate sign there are a few factors that determine the value:
- A sign that promotes confidence in you and your abilities
- A sign that exudes professionalism
- A sign that has “staying power” giving clients a sense of security
Looking at the two materials individually will help to clarify the qualities of both.
Coroplast Real Estate Sign – Corrugated plastic – like a plastic cardboard. Waterproof. Not wind resistant. The corrugation can be seen on the sign faces from up close. The corrugation also shows on the edges of the sign. The corrugated plastic is rated for 2 years outdoors. It is a lower price than aluminum.
Aluminum Real Estate Sign – Lightweight metal with baked on enamel coating. Waterproof. Rust resistant. Wind resistance depends on the aluminum thickness you choose. A super smooth finish as a base for professional looking metal real estate signs. Rated for 10 years outdoors.
As you can see from a side by side comparison, the true value is with the aluminum sign. For professionalism, sign life span and the relatively inexpensivecost, aluminum is our top recommended real estate sign
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